“Brand” is identity. It’s how you express yourself to the world. It takes curation and intention to look and sound a certain way, which is why we have principles and guidelines to help direct us.
Lastly, keep in mind Surfshark’s Mission & Vision:
Our dream is a world where people have full control of their digital lives. That’s why we humanize digital security, making it accessible to all.
For our writers, that means explaining difficult concepts in a way that’s easy to understand first and foremost.