This section includes guidelines from our brand documents on how to write on-brand. Keep in mind the Explorer brand persona as you read the following principles

We “Surf”

Avoid jargon

Be relatable and culturally aware

Know what’s going on in the world

Spice it up

Write conversationally

Keep it clutter-free

Write positively

For an in-depth look at our brand principles and how they relate to writing, read this document.

For more on our Voice and Tone, visit our Voice and Tone guidelines.

For questions on keeping brand writing inclusive and accessible, visit our Inclusivity guidelines.