For specific guidance on streaming and torrenting:
When talking about online reputation management there are four general rules:
refrain from political issues unrelated to internet safety, privacy and freedom;
don’t annoy big brands for reasons related to copyright (e.g. “We block YouTube ads”);
don’t exaggerate possible threats (e.g. “your CC data will be stolen”, “you are surely surveilled by the government”, “the thieves are waiting for you”, etc.);**
****don’t lie. The last one is crucial and requires deep knowledge of how our service works, which is something every Surfshark employee should aspire to. However, if you’re not sure about one detail or another, drop the message to the channel #channel-legal-reputation-check and we will help you out.
Note: These guidelines may change in the future. In that case, the document will be updated and all teams notified on the Slack channel #channel-legal-reputation-check. Also, many of these guidelines do not apply to PPC landing pages, which must meet Google’s ever-shifting requirements. Google tends to ignore context and bans any mention of potentially suspicious keywords.
These terms shouldn’t appear in our official communication: PR, social media, and landing pages accessible from the home page and/or indexed by Google. Some exceptions are allowed in the blog depending on the context, but you should always consult your team lead beforehand.
As of this day Legal guidelines for content were prepared for questions about: