Even though a VPN can technically be used to access more content online, we have to be very careful when talking about that. Make sure not to imply that the user can do something that would violate the terms of service of other service providers.
Note: We cannot imply that you can access more libraries with a VPN or that you can access Netflix content without a Netflix subscription.
Avoid using such words as "unblock / unlock different libraries", "access content in another country”, “bypass Netflix restrictions”. It’s ok to use the words unblock/unlock/access/bypass, as long as they’re in a different context.
Note: We can talk about accessing censored content or services as long as we don’t imply we are accessing a specific streaming service.
Example:
| Do | Don’t |
|---|---|
| Unblock Netflix throttling by your ISP + disclaimer | Unblock Netflix US / (and other libraries or services) |
| Bypass content censorship + disclaimer | Bypass Netflix error |
Whenever talking about the benefits of a VPN when streaming, focus on the security/privacy angle. There should be no benefits implying that you can unlock more content.
Example:
| Do | Don’t |
|---|---|
| Access Netflix US securely + disclaimer | Access Netflix US library |
| Stream Netflix privately while traveling + disclaimer | Stream foreign Netflix libraries |
| - Stream privately | |
| - Overcome throttling issues | |
| - Stream without buffering | - Unlock UK streaming content |
| - Access 30 Netflix libraries | |
| - Access Disney+, Hulu, Hotstar, etc. |
Wherever we talk about access to content, there must be the following disclaimer:
We prohibit using Surfshark services for any unlawful purposes as it is against our Terms of Service. Please be sure to act in compliance with all applicable laws and regulations of other service providers.
We can mention names of streaming services in our content, but we cannot talk about using a VPN to unblock that specific streaming service. As for illustrations, we must avoid having any illustrations with logos of streaming services.
Examples:
| Do | Don’t |
|---|---|
| People with American IP addresses can access Netflix US - the biggest library in the world + disclaimer | Access the biggest Netflix library in the world with a VPN |
| Unlock Netflix content speed issues with a VPN + disclaimer | Unlock more Netflix content with a VPN |