When writing content projects for PR Research Hub, our main objectives are to:
Research Hub content projects are mostly data-driven analyses and studies covering topics and areas related to our brand values, mission, and areas of expertise in cybersecurity.
Needs to look and sound professional, leaving no room for interpretation. Most importantly, numbers and statistics need to be translated into understandable and useful information. Moreover, be careful not to draw any conclusions that aren’t specified in the research.
These projects have no intent to sell the product but rather focus on educating people and raising awareness.
In addition to data-driven research, there might be other types of content projects such as video, infographics, social media campaigns, and similar. In all cases, you’ll need to work closely with the project’s team to ensure audience goals, and the overarching tone of voice.
The PR Research Hub includes four project types
| Type | Description | Goal |
|---|---|---|
| Data-driven content projects with a landing page | These projects include a landing page. They are based on insights from key data and statistics. These comprehensive research pieces have a clear and concise tone where data is clearly communicated for easy readability/skimmability. Plenty of interactive graphs and design elements. |
Word count: 1,400 - 1,600 | To convey data-driven findings to media houses and the public that improves our brand credibility, informs and engages. | | Data-driven agile studies | Agile studies are researched and data-driven blog posts. Topics vary and can include cyberthreats, digital freedom, the digital divide, online privacy, dystopian new tech, and similar. Can come as a successor of a landing page (yearly/quarterly) recap or as a unique one-off topic.
They sum up and/or organize facts and key findings from different sources and place them in context. Summaries can include updates on events, awards, legislation, restrictions, digital privacy roundups, and similar.
The copy should be conversational, informative, easy to follow and bring the message across clearly and accurately.
Word count: 800 - 1,200 | To convey findings to media houses and the public that improves our brand credibility, informs and engages.Providing knowledge on relevant topics for both new and existing clients. | | Video | Video scripts will summarize, roundup, or reveal breaking, or current stories that might include product updates or data-driven summaries, and similar. Video scripts should be informative, conversational, factual, and relatable.
Word count: 1,000 - 1,200 | To provide knowledge on relevant topics to both new and existing clients. | | Chart of the week | Data-driven graphs and charts that are shared on social media. Primarily image driven.
At times, we’ll be using this format to newsjack trending news stories, breaking events and announcements to promote the Surfshark brand and generate exposure in the mainstream media.
Word count: 200 - 600 | Provide short, digestible, shareable snippets for social media engagement.
Leveraging breaking news to draw more attention to the Surfshark brand. |
When writing content projects, follow the points outlined in the General guidelines below.