When something could be potentially hard to understand for the reader, use the following structure:

Short answer: They do it to save money.

Longer answer: When an Internet Service Provider slows down certain services for some users or throttle bandwidth at a particular time of the day, they save their network’s storage. That way, they can fit in more users without increasing network capacity. | Why do ISPs intentionally slow down internet connection?

When an Internet Service Provider slows down certain services for some users or throttle bandwidth at a particular time of the day, they save their network’s storage. That way, they can fit in more users without increasing network capacity. | | OR | | | Note: I’ll “translate” the following paragraph for those who don’t want to get all tech-y.

Our VPN offers high-quality servers with at least 1Gbps port connected. The server capacity increases depending on how demanding those servers are. Since the US and the UK servers are usually the most popular, we invest more in them to make it as fast for our users as possible.

Okay, now the translation: basically, we ensure high VPN speed by supplying our servers by demand. For example, naturally, people mostly connect to servers in big countries, like the US, the UK, Japan, Australia, to name a few.

Since more people connect to those locations, we make sure our VPN servers keep up with the load by constantly monitoring and upgrading servers we manage to maintain great connection speed. | Our VPN offers high-quality servers with at least 1Gbps port connected. The server capacity increases depending on how demanding those servers are. Since the US and the UK servers are usually the most popular, we invest more in them to make it as fast for our users as possible. |

Answer the primary question of the post right away, rather than making the reader scroll to the bottom to find the answer only in the conclusion. It’s a good practice to use these blocks.

short into

If you’re here for one thing and one thing only - whether or not you should leave a VPN on all the time - here’s your answer:

Yes! You must keep your VPN activated all the time. In this way, you’ll be sure that your real location is hidden, your online data is encrypted, and that your browsing history is kept far away from prying eyes.

Now that that’s settled, let’s deep dive into all the details... | Should I always use a VPN?

In this article, I’ll go through the most common use-cases and why it’s important always to leave it on. You can skip on over to the “Should I leave a VPN on all the time” section to read further or take a look at what else will be covered: |

Prioritize grammatically correct sentences over keywords (this was discussed with SEO).

Add real-life comparisons/examples, so it’d be easier to understand and the reader could relate.

Questions should be clearly answered: yes or no; if necessary, it’s better to say ‘kind of, sort of, maybe’ and then go on explaining rather than to have no answer. If the heading is a question - always have a clear answer.

Make conclusion headings more engaging, actionable, urgent, rather than just saying conclusion.

Make sure your headings aren’t misleading and they meet their expectations. Re-read and double-check. Oftentimes, you can start talking about a different topic without even noticing!

Make it sound like you know what you are talking about (because you do!) We don’t want to leave the reader with doubts. Avoid words like may or might when you’re sure about something.

First time mentioning some type of tool/feature in a post? Make it clear what it is - the reader may be hearing about it for the first time.

Use words like “you” or “your” over “the user” to make it seem like you’re talking to the reader one-on-one.